VANCOUVER, BC – In partnership with the Canadian Embassy in Croatia and the Canadian Croatian Business Network, veza community, a Vancouver-based company, with a focus on the economic elevation of women of culturally diverse backgrounds, organized a Trade Mission to Zagreb and Rijeka in Croatia. The Trade Mission took place between November 12 – November 17 and provided the delegates with a chance to learn more about business opportunities in Croatia.

The Canadian delegation featured nine local business leaders and entrepreneurs and included 17 Croatian business leaders. During veza’s Croatian Trade Mission, the attendees participated in a G2 Summit, workshops to facilitate peer learning and roundtable discussions with local Croatian businesses. Manpreet Dhillon, CEO of veza, delivered a keynote at Deloitte’s SheXO event around ‘Women on Leadership – Key Practices in Increasing Participation’ and at PAR University about women and family-owned businesses. On the final day, the group shared best practices to further discuss how to build a successful sales funnel, utilize digital marketing to attract international clients, and how to brand a business.

veza intends to elevate women of culturally diverse backgrounds, who typically experience the largest pay gap and the lowest representation in leadership. veza aims to provide these women with an opportunity to grow their businesses competitively while addressing the double glass ceiling.

Daniel Maksymiuk, The Canadian Ambassador in Croatia, said, “On behalf of the Canadian government, we are deeply committed to the empowerment of women, and have made the promotion of women’s entrepreneurship a top priority. We recognize we need more women as entrepreneurs and at the top level of corporate leadership and with the Croatian Trade Mission, we saw it as an opportunity to listen and learn on how we can empower women in order to achieve gender equality.”

Synthia Dodig, Trade Commissioner at The Canadian Trade Commissioner Service, said, “Croatia is a great market for Canadian companies looking to expand in Europe. From small to medium sized businesses, there is an opportunity to do bilateral trade in Croatia. We were thrilled to have the opportunity to work with veza and we feel that there will be tangible opportunities in the near future that will result from this Trade Mission.”

veza is a socially responsible company offering training, workshops, international Trade Missions and career coaching to individuals and companies to help transform the face of leadership by accelerating more women in executive positions. In 2019, veza will an incubator for women entrepreneurs of culturally diverse backgrounds.

Manpreet Dhillon, Founder and CEO of veza, said, “We’re thrilled with the recent success of our Croatian Trade Mission. We aim to empower women of culturally diverse backgrounds to become better leaders in their organizations and businesses. Our goal with the Trade Mission was to facilitate networking and prospective business opportunities and I’m excited to stay connected with our delegates to learn what unfolds in the near future. As a result of the Croatian Trade Mission, we’ve since been invited to Serbia to partner with the Impact Hub Belgrade to further the mentoring, education and growth of women entrepreneurs of the Hub and we’re excited to continue our work to cultivate a global community of women entrepreneurs.”

For more information and to learn about veza, please visit http://www.vezacommunity.com.