See YOURSELF as a Digital Marketer

4-Month Digital Marketing Course for Immigrant Women 

Obtain the digital marketing skills and knowledge you need to be in the workforce as soon as you complete the course.

  • Get practical skills in an 8-week hands-on course
  • Gain transferrable Canadian work experience in an 8-week paid internship with a local business or organization
  • Learn from and receive ongoing feedback from an experienced digital marketer
  • Benefit from leadership coaching to build your self-confidence and create an abundance mindset
  • Grow into a role as a social media specialist or online communications officer, support a family business, or develop a consulting practice 
  • Become an economically independent, confident provider for you and your family
Sign me up!

"I never thought it would be possible to start a new career at 53 and be employed as a social media coordinator as soon as I finished this course" - Darshan K. Spring 2019 Cohort

What you'll learn:

Gain the skills that you need to be eligible for a position as soon as you complete the program

  • Developing and implementing a social media strategy
  • Fundamentals of marketing, brand voice, basic design
  • How to use each of the social media channels effectively - primary focus on Facebook, Instagram and Twitter
  • Creating engagement through social media
  • Reporting on social media
  • Performing social media research  

Who is this program for?

Underemployed women who:

  • Have a desire to develop additional skills
  • Need Canadian work experience
  • Have Intermediate-Advanced English
  • Are coachable and eager to learn 
  • Want to improve their lives
  • Basic computer skills required

No prior digital marketing skills necessary  

"This program helped me build my confidence and empowered me to expand my career options in a way that I never thought was possible" - Sidra B. Spring 2019 Cohort

Program Starts the Week of March 2nd

Get what you need to shift your whole life towards greater stability, wealth, and self-confidence.

FORMAT

March & April

  • Class time, twice a week (AM & PM options available)
  • 4 hours/week of optional office hours, during which your instructor will be available to provide help on assignments or answer questions


May & June

  • Approximately 16 hours/week paying $14-16/hour, depending on internship placement
  •  72 hours of classroom learning
  •  4 hours of personalized leadership development training with an experienced coach
  •  32 hours of instructor availability outside of class
  •  Minimum of 128 hours of work experience, for which 

you will be paid between $1,700 and $2,100 


YOUR NEW CAREER STARTS RIGHT NOW, RIGHT WHERE YOU ARE.

Why Digital Marketing and Why Me?

Digital marketing is a highly valued service in Canada. Experienced digital marketers charge hundreds per day for their work. They command a premium due to the limited supply and high demand of capable providers. 

If you are looking for steady employment, a digital marketing skillset is an asset. All companies need help with their web and social media presence.

For administrative and corporate jobs, a candidate's digital marketing skills and ability to manage a social media presence can be the factor that gets them the job over another person.

We at veza Community know that immigrant women empowered with a training program tailored to them and relevant work experience on their resume, can use digital marketing skills to get financial freedom.

HOW IT WORKS

To prepare you for the job market, Veza's Digital Marketing Program is broken into two parts:

1. Classroom: Skills Training - March 2nd - April 30th

2. Work Placement: Paid Internship - May 4th - June 26th 

Deadline to apply: February 14th. 

If you meet the program criteria, we will contact you about a phone interview by February 21st.

COURSE MODULES

Setting up for success  

  •  Introductions
  •  Vision and Goal Setting 
  • Communication Styles


Creating graphics for social media  

  • Creating and following brand guidelines
  • Basic design
  • Best practices on using stock images


Intro to Digital Marketing & Social Media Platforms 

Digital Research  

  • Hashtags
  • Content Research  


Writing for Social Media  

  • Understanding brand voice
  • Tone
  • Language


Connecting to an audience  

  • Where to find your audience
  • Creating engagement


Developing a content marketing plan  

  • Understanding the purpose of marketing strategy
  • Developing a content calendar


Social Media Listening  

  • Tools and how to use them 


Reporting for social media  

  • Tracking results and engagement 
  • Altering your strategy 


Work Experience  

  • Apply your new skills in a 2-month paid internship with a local business or organization and have regular check-ins and support from the course instructor.

4-Month Digital Marketing Course for Immigrant Women  

Apply here

Applications are being accepted until February 14th, 2020. All applicants will receive a notification of application receipt within 2 business days to schedule the interview. 

If you have any questions, please e-mail krista@vezacommunity.com.

Program Fees

A $500 (refundable) deposit secures you a spot to begin your career journey the week of March 2nd. Total program cost is $2,997. 

*Please keep in mind you will earn between $1,700 and $2,100 in your paid internship.*

Early bird deadline January 26th - Receive $500 off

Payment plans 

Flexible payment schedules and financing options may be available if you have financial need. 

*Thanks to WOC in Tech Chats for the great photos!